I was tasked with creating the branding for the Wild and Well Festival, a wellbeing event centred around four core themes: Move, Eat, Connect, and Explore. With a goal to inspire attendees to nourish their own wellbeing, I focused on developing a visual identity that embodied energy and positivity.

 

This project features another collaboration with Sophie Louise Illustration. Having determined the creative direction of combining people centred photography and illustration, I briefed Sophie who breathed life into each of the four pillars.

 

Organic shapes and flowing design elements reflect the fluidity of movement and connection, along with a sense of exploration and discovery.

 

Imagery and icons related to wellness, community, and nature are used to help emphasise the four themes and inspire festival-goers to embrace healthy habits.