There’s a new bru emerging into being, and I’ve helped bring its ethos to life through a new visual identity.

In a fast-paced world, Slow Bru founder Ru and I focused on creating a moment for people to pause and let go of the chaos. The tortoise – the ultimate icon of taking things slow – provided the perfect visual metaphor to accompany the brand name and ethos.

The intentional use of space creates a sense of calm, allowing the can to breathe while offering an antidote to the visual overload common in the beer category and the broader sensory overload of modern life.

 

Inhale, exhale, enjoy!
 

SERVICES

Visual Identity, Packaging design