I worked closely with Max from Proud2Be to enhance their existing identity by making it bolder and instantly identifiable, while maintaining the essence of inclusivity, pride, and support for the LGBTQIA+ community.

 

The new design is adaptable, whether it’s used on large banners at events or small social media icons. Its flexibility ensures the brand maintains a strong visual presence without losing the personal, human element that is so central to Proud2Be’s mission.

 

The bolder design, which incorporates their name into the graphic, represents both strength and support, while the integration of colour speaks to Proud2Be’s commitment to diversity, inclusion, and individual journeys.