PRONTO bikes in Frome started its life post-lockdown when many shops on the High Street were struggling due to diminished footfall and custom. Not being put off by the fragile climate, owners Justin and Kate decided to take a leap of faith and take on a premises in their local town.

 

I was drafted in to create a lifestyle brand identity that could be used across the shop fascia, staff clothing and merchandised across bike kit and POS.

 

The subtle negative space in the Os, represented the wheels of the bike and created a sense of motion.

 

The brand is now spotted far and wide as people don the kit on their travels and post on socials in PRONTO’s well established biking community.