When new owners Andrew (formally of Orchard Pig) and Henry bought an existing eco grocer in Glastonbury they set aboutrefreshing the brand with a completely new identity and a new set of rules. Having been a staple of the High Street for a number of years it was important that the rebranding signalled a strong

intention for change and evolution while still appealing to the existing, dedicated customer base.

​

The bold new identity broke through the traditional eco aesthetic to provide a robust brand that is set for future expansion. To ensure that brand messaging is always consistent and on-brand, myself and Henry developed a communication checklist that’s used for all marketing materials and brand assets.