We have created the first cans for Somerset cider maker Orchard Pig. The new Reveller cans champion Orchard Pig’s well trotted path of disrupting the cider market, so there’s not a tree or apple in sight!
As well as capturing the distinct personality of the brand the key to the brief was to ‘bold up the blue’ to achieve maximum shelf stand out amongst the other ciders and tie in with the Reveller bottled and Reveller draft offerings.
We have also worked closely with Manifest, who are leading the PR launch, to design and build a giant catapult – yep that’s right we were asked to design and build a giant catapult – and the cans are quite literally being launched from Orchard Pig’s orchard into London today (Wednesday May 4th). Londoners looking to quench their thirst need to tweet #CatapultMyCan to get one launched their way.